Paid media
Make every dollar work against your margin, not against the dashboard.
We plan and optimize paid media against business outcomes, not vanity metrics.
Talk to a strategistWhat's usually broken
Before moving more budget, it's almost always one of these three.
Optimized for the dashboard, not the business
High CTR and low CPC, but margin doesn't improve.
Budget spread with no strategy
A little of everything gets tried, with no plan prioritizing which channel actually drives revenue.
Nobody connects spend to outcome
Spend gets reported by channel, but nobody sees the real impact on CAC and LTV.
What we do
We don't pick channels because they're trendy. We pick the mix that makes sense for your business.
Paid Search
Paid search structured for buying intent, not just cheap clicks.
Paid Social
Social ads that sell, not just ads people like.
Programmatic
Programmatic buying focused on audiences that convert, not empty reach.
Marketplaces
Streaming
Paid video on streaming platforms, measured against outcome, not views.
Amazon Ads and Mercado Ads
Ads where your customer already shops, with seller and catalog management wired into the rest.
Out-of-home (OOH and DOOH)
Digital out-of-home integrated into the same plan, not a siloed channel.
We don't buy media. We build a system.
Each channel plays a role in the journey. What matters isn't one campaign working alone, but the whole system converting better.
How we approach it
The same diagnose, build, and optimize cycle, applied to every dollar of media spend.
Diagnose
We review account structure, attribution, and current spend against real margin.
A clear map of spend and priorities.
Build
We restructure campaigns and budget around the outcome that actually matters.
Campaigns structured around margin.
Optimize
We adjust spend weekly using real conversion data, not platform data.
A budget that moves toward what actually works.
What we aim to improve
Less waste.
More attribution clarity.
More investment where there's actually margin.