The problem
A firm specializing in civil liability and medical-health law that needed to build digital authority in a sector with strict confidentiality rules, where neither cases nor clients can be cited.
The implementation
Logo redesign and brand guidelines, website development, a blog with SEO/AEO content, video production and content for LinkedIn, Facebook, Instagram and TikTok. Meta Ads and LinkedIn Ads targeted at executive profiles, with AI automation to sustain the publishing cadence.
The methodology
We rebuilt the brand from the visual identity and the website up, and on that base set up a content system that builds authority without exposing client information: topics from the legal and health framework, not individual cases. Paid media was used to put that content in front of the right executive profile.
The result
+549% followers across three networks between January and July 2026, and 107.5K organic impressions in six months, with an audience concentrated in executive profiles on LinkedIn.