The problem
A higher-education institution with four levels of academic offering — degrees, specialization, diploma and courses — without a site that organized them around what a prospective student actually asks before enrolling.
The implementation
WordPress development with information architecture by level of offering, a student login portal, academic program pages, forms and a lead capture landing page, and GTM and analytics setup to measure the admissions funnel.
The methodology
We organized the site architecture around the prospective student’s questions rather than the institution’s org chart, and built it so programs can be added without rebuilding the structure.
The result
A digital campus with all four levels of offering organized, student access, blog and contact on the same site, answering demand of 1,600 monthly searches for “licenciatura en derecho en línea” in Mexico.