The problem
An automotive and architectural window tinting company with three distinct service lines, competing in a local US market with no campaign structure that separated each service or measured what was working.
The implementation
Three service lines with their own campaigns, audiences and creatives, five connected funnel stages from awareness to lead capture, Meta Pixel and event tracking, and remarketing to people who had already shown interest.
The methodology
Rather than one generic campaign for the whole company, we split each service line out with its own audience, creative and objective, and connected the funnel stages so we could read which service performed and at what point.
The result
+140% growth in results from Meta Ads, with each service line measured separately.