The problem
The brand depended on a single platform to sell, did not show up in Google product searches, and had no funnel carrying a shopper from discovery to purchase.
The implementation
Google Shopping and Search with an optimized Merchant Center catalog; Meta and TikTok Ads organized by stage (discovery, retargeting and conversion); custom and lookalike audiences fed by the pixel; category SEO built on the same keywords that were working in paid. UGC content was produced with C-Creativo, tying each piece to a catalog category, and winning TikTok creatives were scaled to Meta.
The methodology
We audited ad accounts, pixel, catalog and organic rankings, and mapped where in the funnel each user was being lost. From there we defined an annual plan driven by seasonality: build the database and audiences, optimize with what we learned, and concentrate spend on the Buen Fin and December demand peaks.
The result
Across the Buen Fin and December season, organic traffic grew 139% and 144% against the previous year. Keywords in Google’s top 3 went from 4 to 13, and first-page keywords grew 72%. Meta Ads ROAS improved 31% to reach 5.7x, and Google Shopping was added as a new profitable sales channel.