The problem
A designer swimwear brand that needed to sell beyond its home market, with an online store able to sustain launches and a media strategy that would build an international audience.
The implementation
Shopify ecommerce development with an optimized catalog and shopping experience, Meta Ads covering awareness, traffic and sales, and Instagram and Facebook content aligned to the launch calendar.
The methodology
We worked ecommerce and media as a single launch system: each collection drop with its own content arc, audience and paid push, rather than always-on campaigns disconnected from the product calendar.
The result
13.57M total impressions on Instagram and Facebook between January 2025 and July 2026, 71.1K clicks from Meta Ads at a 2.08% CTR and 1.43M people reached. Instagram engagement grew 83% (11.73K) on 261% more posts, and the account closed the period with 46.8K followers and a net balance of +2,789.