The problem
A high-performance sports coach with a reputation built offline, but no digital system of his own to turn that authority into an audience and clients.
The implementation
Personal brand strategy and account verification management; paid media across three platforms (Google, Facebook and Instagram) with daily monitoring and weekly optimization; audiences and conversions configured; and an ActiveCampaign funnel with email marketing and copywriting of our own.
The methodology
We began with a media audit and diagnosis, defined the buyer persona and SMART objectives, and ran 13 fronts in parallel over a short window: strategy, paid media, content, copywriting, email, funnel and automation, instead of going channel by channel.
The result
Jo’s personal brand became a verified account with a blue badge, and within 90 days (March–May 2021) a digital system of his own was running: paid media on three platforms, content, email and funnel, all connected.