Paid media / Media strategy and planning
Media planning built around profitability.
Before launching any campaign, we define the channel mix, the budget allocation by phase and the business objective of each channel. The result is a media plan with explicit acquisition cost and return targets, reviewed weekly against actual performance.
Talk to the senior team
What we aim for
Giving every channel a defined role and concentrating investment where it generates margin.
Part of Paid media →What's included
- Audit of current investment
- Audience and purchase journey map by market
- Channel mix and budget allocation by phase
- ROAS, CPA and CAC targets by channel
- Campaign calendar and seasonality
- Analysis of competitors' advertising investment
- Budget reallocation criteria
Frequently asked questions
How much should I invest in digital advertising?
It depends on your margin, your average order value and your company's stage. In the discovery we calculate it from your numbers, not from a market average.
Do you work with limited budgets?
Yes. The plan is sized to your company's phase and investment scales as results justify it.
Is the plan the same for Mexico and the United States?
No. Each market has different costs, channels and buying cycles; the plan sets budget and targets for each market.