Data, Automation and AI / Multichannel attribution
Understand which mix of channels drives your sales.
A customer sees an ad, searches on Google, asks ChatGPT and buys days later. We build attribution models that share credit across all those touchpoints so you invest where it really adds up.
Talk to the senior team
What we aim for
Stop rewarding the last click and fund the channels that start and drive the purchase.
Part of Data, Automation and AI →What's included
- Touchpoint mapping
- Multichannel attribution models
- Connection of ad, website and CRM data
- Measurement of hard-to-track channels (AI, out-of-home, streaming)
- Budget reallocation recommendations
Frequently asked questions
Can you measure the impact of appearing in ChatGPT?
Partially. We combine referral traffic, branded searches and source surveys to estimate it.