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Digital marketing + AI

Wherever your customers search, we make your brand the answer.

From Google to TikTok, from Amazon to ChatGPT: we are where your customer decides to buy. And showing up is not enough for us: we work to make sure you are chosen.

One senior team, more than nine channels and a single growth plan for Mexico, Latin America and the United States.

30 minutes with the senior team. No sales presentation.
Customer query Real time
best performance agency to scale with
Your brand Cited answer Cited
Google ChatGPT Perplexity Gemini Marketplaces
8x
Average ROAS
−40%
CPA in 90 days
50+
Brands supported
#1
Average position in AI Overviews
What changes with IFP

From marketing spend to a plan that delivers.

Our experience of almost ten years with more than 50 brands confirms that sustained growth does not depend on an isolated channel, but on a plan that brings every channel together under one business objective.

01

A complete senior team from day one

Strategy, creative, media, SEO and data with no hiring costs or learning curve. One team accountable for the result.

G&B Consultores Médico Legales: +549% followers across three social networks in six months, with an audience concentrated in executive profiles View case →

02

What works today, applied to your business

AI, visibility in ChatGPT and Gemini, marketplaces and multichannel attribution: current practices, applied to your business model.

Doble Acento: +139% organic traffic year over year in peak season View case →

03

An annual plan with phased investment

Before we start, you know the investment, the phase and the expected result. Budget increases as results are validated.

Pets Around the World (PAW): USD 1.3M in direct pipeline on USD 10,500 of spend View case →

The takeaway

We plan, execute and measure with you, with a monthly review, until growth is sustained by processes and data.

Solutions

Everything your brand needs. One team.

Four areas and more than nine channels, integrated into an annual plan with a single accountable team.

One system

The four areas operate as a single system.

Organic visibility without conversion-focused creative generates traffic with no return.

Media investment without measurement cannot be optimized.

Content without a discovery strategy does not reach its audience.

That is why we integrate every discipline into a single growth plan.

See how we work
What sets us apart

What separates us from any other agency.

Most agencies
IFP
01
Junior execs on your accounts
Senior strategists with an owner's perspective
02
AI replaces thinking
AI amplifies the human team
03
Generic reports at month's end
Continuous monitoring with verifiable data
04
One channel at a time, in silos
Full-funnel, every channel integrated
05
Vanity metrics
ROAS, CPA, CAC, LTV
06
Initial setup with no follow-up
Every decision made with a business owner's judgment
The model we chose

We don't hand your business to junior execs. Every account gets a senior team with an owner's perspective.

Experience

Experience across multiple markets
and verticals.

3
Markets
10
Verticals

We have worked with different brands, markets and business models. Mastering the channel is a necessary condition; understanding the business model is what determines the result.

Mexico Primary market · Mexico City
Latin America Retail & ecommerce
United States Health · Pet · B2B · Automotive
Verticals
01Health & longevity
02Real estate
03Pet & veterinary
04B2B, SaaS & tech
05Logistics
06EdTech
07Retail & ecommerce
08Automotive
09Travel
10Beauty
How we work

Phased planning, with a continuous improvement cycle.

Sustained growth is built in three phases: foundations, growth and scale.

From the start you receive the complete plan, with deliverables and budget defined by phase.

The cycle A continuous process.
Discovery 01
Strategy 02
Execution 03
Optimization 04
Each optimization cycle feeds a new discovery with updated data.
Three phases Active phase: Foundations
01
Foundations

Fix the existing infrastructure and establish a reliable measurement foundation.

End-to-end measurementBrand voiceWebsiteFirst contentStructured paid media
Result

Operational infrastructure and reliable data for decision-making.

02
Growth

Scale the channels with proven performance.

More channelsMore contentSegmentationCross-channel retargetingFirst AI mentionsCPA optimization
Result

Validated channels that scale with a controlled acquisition cost.

03
Scale

Expansion into new markets, channels and languages.

New marketsNew languagesAutomationLookalike audiencesEarned media
Result

A scalable marketing operation, backed by automation and continuous measurement.

Investment adjusts to each phase.

The scale-phase budget is activated only with validated results.

Discovery

Let's start by understanding where you stand.

In 30 minutes we identify the priorities of your digital operation and define where to start.

With or without a later engagement, you leave with clear prioritization criteria.

30 minutes Real discovery No commitment

No sales presentation and no commitment.

Book directly 30 min

Pick the time that suits you directly in our calendar.

See available times (opens in a new tab)

Or fill in the form and we'll get back to you.

01Need
02Business
03Contact
Where do you need help growing?

Select one or more areas. If you're not sure, we'll help you figure it out.