Earned media / Organic social media
Social media managed as a business channel.
We define what to post, on which network and with what objective across Instagram, TikTok, LinkedIn, Facebook and YouTube. Each network runs with its own format and objective, connected to your paid media and your sales process: the best-performing organic content feeds the paid media strategy.
Talk to the senior team
What we aim for
A qualified audience that grows steadily and turns into demand.
Part of Earned media →What's included
- Strategy and editorial line by network
- Content calendar
- Production of carousels, reels, shorts and video
- Community and message management
- Profile optimization for in-platform search
- LinkedIn for executives and employer branding
- Reports on growth, engagement and lead generation
Frequently asked questions
Do you post the same content on every network?
No. Each network has its own formats and conventions; every piece is adapted to where it is published.
Is organic social media still relevant?
Yes, especially as a search engine: a growing share of users look for products and brands directly on TikTok, Instagram and YouTube.