Paid media / Paid search (Google and Microsoft Ads)
At the top of the results when your customer is ready to buy.
We manage your Google Ads and Microsoft Ads campaigns with one objective: capturing existing demand at the lowest cost per sale. We structure accounts, keywords, ads and bids around your real margin, not the cheapest click.
Talk to the senior team
What we aim for
More sales or qualified leads with the same budget, and an acquisition cost that goes down over time.
Part of Paid media →What's included
- Account audit and restructuring
- Keyword and intent research
- Search, Shopping, Performance Max, Display and YouTube campaigns
- Merchant Center setup
- Conversion tracking with GA4 and Tag Manager
- Ad and landing page testing
- Weekly bid and budget optimization
Frequently asked questions
Why are my Google campaigns not generating sales?
Usually for one of three reasons: they optimize for clicks instead of sales, tracking is set up incorrectly or the landing page does not convert. We review all three.
How long does it take to see results?
The first signals arrive within weeks. The highest-impact optimization happens between the second and third month, once there is enough data.