Paid media / Out-of-home advertising (OOH and DOOH)
Out-of-home advertising measured like a digital channel.
We plan and buy traditional out-of-home (billboards, street furniture, bus shelters and walls) and digital out-of-home (screens on avenues, in airports, malls and transit), in Mexico and the United States. We integrate it with your digital media and measure its effect on searches, visits and sales.
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What we aim for
Out-of-home presence with a measurable impact on searches, visits and sales.
Part of Paid media →What's included
- Planning by location, traffic and audience
- OOH and DOOH space buying, including programmatic buying
- Creative adapted to each format
- Activations by time of day, weather or event
- Measurement with branded searches, QR codes and visits
- Integration with digital campaigns in the same area
Frequently asked questions
How do you measure a billboard?
We compare branded searches, website traffic and sales in the area before, during and after the campaign, and add specific codes and URLs.
What is DOOH?
Out-of-home advertising on digital screens. It lets you change the message by time of day or context and buy by impressions, as in digital.