Data, Automation and AI / Campaign operations (Ad Ops)
The technical infrastructure behind your media investment.
Ad Ops is the technical layer of paid media: account setup, tagging, catalogs, audiences and quality control before and during every launch. An error in this layer compromises the measurement and optimization of your entire investment; we make sure every campaign runs correctly from day one.
Talk to the senior team
What we aim for
Campaigns free of technical errors that waste investment or distort the data.
Part of Data, Automation and AI →What's included
- Account and access setup
- Pixels, tags and Conversions API
- Product catalogs and feeds
- Standard campaign naming and structure
- Launch quality control
- Delivery, error and spend monitoring
Frequently asked questions
Why do technical operations matter?
A misconfigured pixel or a catalog with errors leads platforms to optimize toward the wrong objective.
Can you run it if another agency manages my paid media?
Yes. We audit and run the technical layer even when another team is in charge of the strategy.